The Persuaders was a little alarming. I noticed the outcomes of two marketing plans. One worked and one failed. Marketers have so much information on people that they can target their message down to a single person. By developing multiple messages and going to each person they were able to affect the outcome of a primary election in Ohio. The mass market approach used for Song Airline failed.
Advertising is big business. They put a lot of effort into getting information, developing products and pitches, focus groups, testing, and marketing. Getting an effective message to the right buyer has always been their focus. I had never thought of advertising as a science before seeing this.
As technology changes targeting is getting easier for them. Each time there is a change in technology the ad people adopt it to their use. If we figure out a new way to block ads, like TIVO, they change to product placement. We get pop up blockers, they develop a method to run ads first before your video starts streaming.
As advertisers gain more data and technology evolves I can see each person becoming a specific target. The cable and satellite boxes are addressable and could become the next target of direct advertisers. Imagine getting custom messages delivered automatically to your house.
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